Owned by 3i, Action is the leading Netherlands based non-food discount retailer.
Action sells household and office supplies, cosmetics, personal care items, toys and more, among a further eight product categories. It now has more than 800 stores across Europe, over 32,000 employees and sells more than 6,000 different products. It continues to differentiate itself through a broad, ever-changing, product mix, at excellent value.
"More than you expect, for less than you imagine" - Action
Why 3i invested in this business:
"Action has a unique offering which has differentiated itself from its competitors and helped amass a loyal customer base over the years" – Peter McKellar, SL Capital